Abstract
Background: Stock investment is one of the most important growth indicators for the economy because it makes a great contribution to the nation’s growth and brings significant returns to investors. However, the behavioral factors of individuals are producing confusion for investors. Objectives: The objective of this study is to identify the main factors influencing individual investors’ decisions in stock investments. Methods: This study utilizes a structured questionnaire survey conducted with 385 trade management system (TMS) account holders and employs a descriptive and causal-comparative research design. Analytical techniques such as percentage, mean, standard deviation, correlation, and regression analysis were applied. Results: The study discovered a significant positive impact among all the influencing variables and stock investment decisions. However, the study results exposed a greater significance of accounting information and stock investment decisions. Conclusion: The findings concluded that accounting information and investment decision were highly influential dimensions of stock investment, followed by optimism, advocate recommendation, herd behavior and overconfidence
Published Version
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call