Abstract
In to-days economy, Service Supply Chain Management draws surprisingly more attention and insurance sector is one among them. Here the study is an attempt to overcome the challenges that impacts the effectiveness, efficiency and success of SSCM of Indian Insurance Industry. To show the hierarchical interrelationship among the selected significant factors of Insurance Industry an integrated comprehensive frame work has been developed, displayed and explained through an interpretive structural modeling (ISM) technique. Beneath the study various classification of influential factors have been carried out like Autonomous, linkage, Dependencies and Driving force. Finally this study developed a hierarchical structure of selected prominent factors responsible for the success of SSCM of Indian Insurance Industry by using ISM technique. The findings so drawn from the study can be used by the Indian Insurers and Foreign Insurers.
Highlights
Service supply chain refers to supply of services to any organization, may be manufacturing, service or public sector, and the delivery of these services to customers (Baltacioglu et al, 2007)
These variables are shown in the top of interpretive structural modelling (ISM) model (Figure 3) and focus on these factors are long term objectives of SERVICE SUPPLY CHAIN MANAGEMENT (SSCM) of Indian Insurance Industry
It can be concluded that Insurers should focus more attention to the above factors to achieve the long term objectives such as awareness & acceptance to make SSCM in most efficient way within a short span of time. 7.CONCLUSION AND RESEARCH IMPLICATION Though the Indian Insurers, IRDA & Policy Makers are conscious about the key influential enablers of the Insurance industry, still a well defined approach is necessary for pointing out them into different categories to know the driving forces for the success of the industry
Summary
Service supply chain refers to supply of services to any organization, may be manufacturing, service or public sector, and the delivery of these services to customers (Baltacioglu et al, 2007). The low material flow visibility level of service supply chain restricts the utilization of existing product based supply chain approaches directly (Saliha Karadayi,2014). It is a network of suppliers, service providers, consumers and other supporting units that perform the functions of transaction of resources required to produce the service. It is noticed that the notable contribution of service sector (more than 50%) to GDP is more and ahead of manufacturing sector of India (Majumdar et al, 2015) and it highlights the necessity of competently managed service
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