Abstract
In to-days economy, Service Supply Chain Management draws surprisingly more attention and insurance sector is one among them. Here the study is an attempt to overcome the challenges that impacts the effectiveness, efficiency and success of SSCM of Indian Insurance Industry. To show the hierarchical interrelationship among the selected significant factors of Insurance Industry an integrated comprehensive frame work has been developed, displayed and explained through an interpretive structural modeling (ISM) technique. Beneath the study various classification of influential factors have been carried out like Autonomous, linkage, Dependencies and Driving force. Finally this study developed a hierarchical structure of selected prominent factors responsible for the success of SSCM of Indian Insurance Industry by using ISM technique. The findings so drawn from the study can be used by the Indian Insurers and Foreign Insurers.
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