Abstract

This research-based paper explored the factors associated with the growth of filmmaking in Tanzania despite the collapse of the Tanzania Film Company in 1978. Its objectives were to establish current trends in the country, identify factors that motivate the filmmakers to produce films and examine the role culture has played in its growth. In order to get conclusive views on what transpired and motivated Tanzania’s filmmakers to successfully produce films, out of the one hundred and twenty filmmakers registered under Tanzania Film Federation (TAFF), it used one hundred and eight copies of questionnaire and interviewed twelve, making it a census. It was found that the film industry has been progressing well in terms of improved film quality, quantity and marketing trends. Three factors that motivated filmmakers were revealed as culture, audience support and use of Kiswahili, the national language. All these increased the market. The study recommends that the government should set up a regulatory framework governing the film industry, impose strict anti-piracy laws, and establish film schools. Noteworthy, the cultural values of traditional dances, stage plays and made it easy to switch into film making.

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