Abstract
Technological advancements occur continuously without our notice, requiring us to adapt to them in all aspects of life. Most firms now recognize the importance of digital transformation as a strategy for improving services and business efficiency. Alfamart, a minimarket company in Indonesia's retail industry, is facing a technological transformation. Alfamart offers a range of product categories to accommodate diverse family requirements. The acceleration of digital transformation in Indonesia necessitates the application of digital technology as a digital platform that serves as the foundation for the Industry 4.0 ecosystem by including technologies such as IoT, big data, artificial intelligence, and augmented reality. This study uses quantitative and descriptive approaches to identify the characteristics that challenge digital transformation at PT Sumber Alfaria Trijaya, Tbk (Alfamart), particularly in the International Business & Technology division. The research employs two-factor analyses: CFA (Confirmatory Factor Analysis) and EFA (Exploratory Factor Analysis). According to the research results, 4 (four) factors influencing Alfamart's digital transformation, particularly in the International Business & Technology section, shape the company's digital transformation issues. These challenges include IT, digitalization, digital business, and digital skills.
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