Abstract
The purpose of this study wastoinvestigate:1)the level of students' opinions on the importance of factors that encourage students to study for the Master's program of Souphanouvong University, and 2) factors affecting students' decisions in choosing to study for the Master's program of Souphanouvong University. This study was conducted a quantitative and qualitative study, the sample group are 220 students who have graduated and are studying at the master's level of Souphanouvong University, usingthe questionnaires as a tool in the study, the statistics analysis weremean, Standard Deviation, and Regression multiple analysis. The result of the study found that 1)the level of students' opinions on the importance of factors that encourage students to study for the Master's degree of Souphanouvong University as a whole gives a high level of importance with X̅=4.15andS.D=0.46, which includes the course advertising factor at many levels with X̅=4.15and S.D=0.46, motivational factorswith X̅= 4.14andS.D=46, and maintenance factor with X̅=4.07andS.D=0.54. 2)Factors affecting students' decisions in choosing to study for the Master's degreeof Souphanouvong Universityinclude personnel development factors, teachers (professors), environmental factors and learning resources, scientific research factors and academic services with a statistical significance level of 0.05.
Published Version
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