Abstract
It's important to have a 30 000 foot view discussion about some of the software options available to a company, particularly when they are seeking a DAM solution. With DAM being at the core of most all business industries and segments, choosing the wrong technological path could be devastating. This easy going discussion about the landscape of software options discusses fundamental strengths and weaknesses of each. Recognizing limitations of certain types of software puts companies in the best position to choose a solution that will be the most sustainable and least restrictive for years to come. If stable but flexible technologies are not utilized in business, the company will be burdened by the technology instead of being helped by it. Learn the allures and pitfalls of canned versus custom software. Understand the exponential impact of a failed technology path. Recognize hidden cost of ownership and opportunity costs in software. Learn how software can fail before it is even deployed. Learn how SaaS, if extensible, could be the most sustainable software model yet.
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