Abstract
PurposeThis study focuses on how entrepreneurial bricolage (EB) drives both competitive advantage (CA) and sustainability performance (SP).Design/methodology/approach Relying on structural equation modeling, data were collected from 200 small and medium-sized enterprise (SME) manufacturers in Ghana.FindingsThe results indicate that EB drives both CA and SP positively. SL positively moderated the relationship between EB and CA, while the moderating role of SL in the relationship between EB and SP was not supported.Originality/valueThe study concludes that EB can enhance SP, a notion prior study grossly overlooked.
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