The Human-Centric Predictors of Entrepreneurial Bricolage in Small and Medium-Sized Enterprises in Culture and Creative Parks

Abstract

Resource-constrained firms rely on entrepreneurial bricolage to enhance innovative performance. In entrepreneurial bricolage, workers are considered intangible resources with which to construct new combinations. This study utilized labor inputs to identify the predictors of entrepreneurial bricolage and analyzed the relationship among the experiential resource-learning experience, human resource endowment, and entrepreneurial bricolage and the mediating role of creative self-efficacy. This study focused on small and medium-sized enterprises (SMEs) that have engaged in bricolage activities and presented products in cultural and creative parks. A questionnaire survey and structural equation modeling were used to verify the research framework. Experiential learning was positively associated with human resource endowment and positively influenced entrepreneurial bricolage. Moreover, creative self-efficacy mediated the relationship between human resource endowment and entrepreneurial bricolage. This study recommends that SMEs that intend to implement the bricolage strategy should invest some resources in experiments to gain experiential knowledge from learning workers and thus enhance their human resource endowment. Through such learning, employee confidence in their ability to create may increase. Managers or business owners should redesign work evaluation methods to support experimentation to promote knowledge accumulation. Organizations should create a creativity-friendly workplace to strengthen employees’ belief in their ability to engage in creative work.