Abstract
This research addresses the problems faced by exporters of vegetables in the Rural Development District of Tecamachalco, Puebla. In the international framework of the USMCA, the marketing process is complicated due to the certification of the products that have to be regularized for export through SENASICA, HACCP, and PRIMUS LAB, whose marketing channels have been established through intermediaries, so it has created a disparity between the producer and the final consumer. The nationwide marketing chain has been identified in three supply centers: Huixcolotla, the City of Puebla, and Iztapalapa, in CDMX, in addition to municipal markets and local flea markets. Also, it was identified that the most important means of international marketing is through land transport, and the main border cities are: Tijuana, Nuevo Laredo, Matamoros, Mexicali, Nogales, and Ciudad Juárez. Finally, the fieldwork was carried out with producers of the region in the municipalities of Tecamachalco, Acatzingo, Tochtepec, Tlacotepec, Tepeaca, and Huixcolotla, where a sample of 185 producers was applied through a questionnaire, which was used as an instrument in the regional level survey
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