Abstract
ABSTRACT Many places are synonymous with specific foods. Advances in packaging science, supply chain management, and internet platforms now allow for the sale of place-specific food speciality items online direct to consumers. Thus, destinations such as those in the Caribbean, could capitalize on the increased interest in online speciality food ordering. However, little is known about the relationship between this popular phenomena and tourism. Thus, a qualitative content analysis study focusing on Caribbean cuisine was employed to examine how tourism and the online purchase of food speciality items intersect. Data revealed that the food products were intimately linked to travel. Suggestions for ways the Caribbean might exploit these connections to travel and support the fledgling tourism industry are discussed.
Published Version
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call