Abstract
PurposeThis study aims to explore the integration and impact of total quality management (TQM) practices within the governance of Moroccan hospitals, identifying the main themes and challenges associated with their implementation and suggesting potential benefits.Design/methodology/approachEmploying a qualitative methodology, the study conducted semi-structured interviews with healthcare professionals across various Moroccan hospitals. Data were analyzed using Reinert’s classification method to extract thematic clusters, which were then visually represented through similarity analysis.FindingsThe results from our study on TQM within Moroccan healthcare institutions resonate with findings from international research, underscoring the universal principles and challenges of TQM in healthcare settings. Alsalamah (2023) found that a variety of TQM practices, notably customer focus and continuous improvement, are intricately linked with employee satisfaction, echoing the importance of these practices for effective healthcare delivery as identified in our research.Originality/valueThe study contributes to the existing literature by providing a context-specific examination of TQM practices within Moroccan hospitals, offering a perspective on the challenges and benefits of quality management in a developing country’s healthcare system. The findings present actionable insights for healthcare administrators and policymakers in Morocco.
Published Version
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