Exploring Government Public Relations Strategies in the Pon IXI Event in 2016

Abstract

The West Java Provincial Government is a regional government-owned institution, which is tasked with providing effective and efficient services to all members of society. One of the activities carried out by the West Java Provincial Government is the implementation of the PON XIX (National Sports Week) Event which was held in September from 17 until 29 2016. This event is the duty and responsibility of the Public Relations Division of the West Java Provincial Government in terms of handling publications and public relations. The focus of this research is to analyze how the West Java Provincial Government's PR strategy in planning, and implementing the XIX National Sports Week. The study uses a descriptive qualitative approach, case study methods, and an in-depth interview with several key informants from the Public Relations Section of the West Java Provincial Government. The research found that the West Java Provincial Government Public Relations implements a Public Relations strategy with stages such as stakeholders, public, issues, and evaluation. At the stakeholder stage, the West Java Provincial Government's Public Relations has built good relations with stakeholders, while on the public stage, Public Relations try to provide the understanding and convey the purpose of the program to gain support and understanding from the community. At the issue stage, the West Java Provincial Government Public Relations carried out various ways to overcome the existing issues related to this event (issue management) while at the evaluation stage, the West Java Provincial Government Public Relations did not directly evaluate its activities.