The Model of Public Relations Practices in Indonesia

Abstract

Objective - This research aims to compare the government public relations with business public relations in Indonesia. The research proves the hypothesis that either government or business public relations in Indonesia have already applied symmetric model on their communication activities. Methodology/Technique - A national survey involves 160 practitioners of government and business public relations. The research reinforces Grunig and Hunt's model of public relations that business public relations tends practice two-way symmetrical communication. On the other hands, the research also differs with Grunig and Hunt's model that government public relations tend to apply public information model. Findings - It is concluded that both government and business public relations in Indonesia have implemented two-way communication models. The findings have confirmed that public relations practices have grown along with the development of democracy in Indonesia. Novelty - The research contributes to develop scientific knowledge in public relations study and practices. Type of Paper: Empirical Keywords: Business Public Relations; Democracy; Government Public Relations; Indonesia; Public Relations Model; Symmetric Model; Transparency of Public Information. JEL Classification: H11, H83.