Exploring Fairer Post-Growth Grounding by Coupling Social Economy with Cultural and Creative Industry

Abstract

This article aims to explore and provide a possible theoretic framework and practical direction, toward the needed transformation in the sphere of cultural development. The central hypothesis is that a social and solidarity economy, i.e., social entrepreneurship is a more suitable framework, than a traditional neoclassical (profitable-oriented economy) for the future desired development of the cultural and cre-ative sector. By understanding the common grounding, “beyond the profit orientation”, social economy offers a more suitable path to deal with the specific market spheres of culture. Crossings of theoretical and empirical findings enabled us to bring the conclusions of the existing practices, and actors, through a deeper understanding of CCI development. According to the existing practices, we can conclude that practical creative entrepreneurship in the Belgrade design district is socially responsible and sustainable, started and led by creativity, innovation, and experimental work, while simultaneously contributing to socially important issues.