Abstract
The importance of the mobile phone is evidenced by predictions that there will be 1.76 billion smartphone users worldwide at the start of 2015. A country that is spearheading this movement toward the digital era is India.Today mobiles are used by 75% of the people around the world. It has become an integral part of everybody's daily life. This study investigates usage patterns of, and attitude about, cell phones among university students in a mature market such as (United States) and a rapidly growing new market such as (India) by surveying students in each country. For India, students between the ages of 21-25 years were surveyed from Presidency College MBA students and for the United States, the sample was collected by internet surveys done at UCLA students of the age group of 19-25 years during Sep-Dec 2015. Key findings from the study include similarities in the usage of phones to communicate with others and in the perception of mobile phone usage in public settings, and differences in the use of text messaging popular apps and mobile phone conduct while driving and in public places such as restaurants and hospitals. For India, students between the age of 21-25 years were surveyed and for the United States, the sample was collected by internet surveys done at UCLA students of the same age group. Overall these results suggest that students in India use mobile phones differently from their American counterparts. The findings also showed that there is hardly any gender difference in usage patterns and preference with regards to mobile phones.
Highlights
Asia is the fastest- growing region, accounting for one of every four phones sold in 2005, a pace that is projected to increase to one of three by 2009 (“Gartner Press Release”, 2005)
The latest data from March 2006 indicates that India is the fastest growing mobile market in the world with over 5 million new users added per month bringing the total to over 90 million users (“Telecom Regulatory Authority of India press release”, 2006)
Today mobile phones are used by threequarters of the world's inhabitants, but the words to describe it and etiquette of how to use it differ starkly across cultures.In the UK, it is called a mobile, in the U.S cell phone, in Latin America cellular, in Japan keitai, in China shou-ji, in Bangladesh muthophone, in Sweden nalle, in Israel Pelephone and in Germany a handy.The most recent Lemelson-MIT Invention Index survey found that 30% of US adults rate the cell phone as the invention they “hate the most, but can’t live without”
Summary
Asia is the fastest- growing region, accounting for one of every four phones sold in 2005, a pace that is projected to increase to one of three by 2009 (“Gartner Press Release”, 2005). The latest data from March 2006 indicates that India is the fastest growing mobile market in the world with over 5 million new users added per month bringing the total to over 90 million users (“Telecom Regulatory Authority of India press release”, 2006). This represents only about 8% of India’s estimated total mid- 2005 population (“Population Reference Bureau Statistics”, 2006). Overall these results suggest students in India use mobile phones differently from their American counterparts
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