Abstract
Previous applications of existential philosophy to tourism have focused on the work of Martin Heidegger but have neglected the contribution of Jean-Paul Sartre. This paper examines the relevance of Sartre's concept of ‘bad faith’ to tourism. Bad faith is a way of living based on inauthenticity, self-deception, and disregard for the Other. The paper explores the manifestation of bad faith in three contemporary scenarios: flying and its implications for climate change; conforming to the expectations of other people through social media engagements; and sex tourism. It argues that bad faith - compromising and denying individual freedom – underpins many tourism practices. The paper ends by considering future opportunities for using Sartre's philosophy to understand tourist experiences.
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