Abstract
While there has been a growing interest in adopting videos as a data source, the use of video analytics, as a method, in gaining deep insights into tourism and hospitality theories and practices is still in its infancy. This study provides a critical review of the progress of automatic video analytics in tourism and hospitality and a guiding framework by detailing theoretical and methodological issues with this new form of knowledge production. The research offers a blueprint for future tourism research endeavors tapping into the potential of videos as a data source.
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