Exploiting User Interests to Characterize Navigational Patterns in Web Browsing Assistance

Abstract

In order to be capable of exploiting context for pro-active information recommendation, agents need to extract and understand user activities based on their knowledge of the user interests. In this paper, we propose a novel approach for context-aware recommendation in browsing assistants based on the integration of user profiles, navigational patterns and contextual elements. In this approach, user profiles built using an unsupervised Web page clustering algorithm are used to characterize user ongoing activities and behavior patterns. Experimental evidence show that using longer-term interests to explain active browsing goals user assistance is effectively enhanced.