Abstract
This article aims to delve into the research on user behavior and content consumption trends in the era of new media, providing valuable insights into understanding contemporary cultural, economic, and social changes. Firstly, by analyzing the characteristics of user behavior in the new media era, it is revealed that user behavior exhibits features such as diversity, real-time interaction, and personalization, exhibiting strong interactivity in the digital environment. These characteristics reflect users' behavioral patterns and preferences in the digital landscape, significantly influencing content consumption. Secondly, the article explores the trends in content consumption during the new media era, including content personalization, diversification of content formats, and the rise of User-Generated Content (UGC). These trends not only reshape the way content is produced and disseminated but also profoundly impact user behavior and consumption patterns. Furthermore, the relationship between user behavior and content consumption is thoroughly examined, uncovering the interplay and influence between the two.
Published Version
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