Abstract
摘要无人机送餐服务的预期效益：对态度和行为意向影响的研究研究目的本研究提出无人机送餐的预期效益, 及其五大维度（兼容性, 社交影响力, 方便, 实用, 以及情感）对消费者态度和行为意向的影响。研究设计/方法/途径本研究样本包括413韩国消费者来检测提出的理论模型以及八项研究假设。研究结果数据分析显示预期效益包括的五大维度可以提高消费者态度。消费者态度在促进行为意向产生了关键性影响。研究原创性/价值本论文是有关预期效益在无人机送餐的关键性作用的首次实证研究
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