Abstract
The objective of this study was to examine why drone delivery is another tech idea not ready to take off. Qualitative methods, which involved inductive, exploratory and interpretivism approaches, were used in this conceptual study. The inductive approach was used to generate propositions based on secondary data obtained from journal articles, authorized website contents, and books. On the other hand, exploratory and interpretivism approaches were used to undertake in-depth analysis and to have a complete description and understanding of the factors that shape consumers’ behavioural intentions to use drone food delivery services, respectively. Based on research findings and news related to consumers’ behavioural intentions to use drone delivery services, conceptual frameworks have been proposed to show the four main independent variables, which are functions, hedonic motivation, cognition, and social factors, that affect the dependent variable, which is behavioural intentions of consumers to use drone for food delivery services. Overall, factors that were hindering consumers’ behavioural intentions to use drone food delivery services were consumers’ unfamiliarity and negative perceptions toward drone delivery in that it is unregulated, dangerous, risky, lack of quantified risk assessments, intimidating, related to military and defence, and lengthy in the process to obtain authority’s permission to operate food delivery services by drones. Nevertheless, they may be influenced to use drone delivery if their friends and family were using it.
Highlights
1.1 Background of the StudyThe methods used in this conceptual study were qualitative methods, which involved inductive, exploratory and interpretivism approaches
Based on the past research findings, these factors revolved around the functions of drone delivery such as cost and efficiency of the technology and human factors in controlling the drone delivery, hedonic motivation such as security, cognitive pathway that guides consumers’ acceptance of using drone delivery such as regulation and land rights, and social benefits of using drone delivery with friends and family (Hwang et al, 2019; Kapser and Abdelrahman, 2020)
Consumers could not effectively evaluate the drone delivery services provided by different companies because of the proprietary nature of individual systems and designs adopted by each company (CBI, 2020; TheSun, 2019)
Summary
The methods used in this conceptual study were qualitative methods, which involved inductive, exploratory and interpretivism approaches. Exploratory and interpretivism approaches were used to have in-depth analysis and to have a complete description and understanding of the factors related to consumers’ behavioural intentions to use drone food delivery services, respectively. The objective of this conceptual study was to understand the factors that influence consumers’ behavioural intentions to adopt drone delivery services. Vol 13, No 7; 2020 drone innovation through the Unmanned Aircraft Systems (UAS) Integration Pilot Program (IPP) has to obtain the Federal Aviation Association (FAA) Part 135 air career certificate by proving their concept in drone package delivery (FAA, 2020). While UTAUT emphasizes the influences of performance expectancy, effort expectancy, social influences, facilitating conditions, and demographic factors of consumers on their behavioural intentions to use drone as food delivery services (Khan et al, 2019; Ramadan et al, 2017; Dejonghe, 2019)
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
