Abstract
This study aims to find out the expectation of the Muslim consumers from the halal sportswear industry. The study was applied to university female students. In the study, 51.1% of these participants were in the 21-25-age group. In the study, for question 1 'Can you find halal sportswear easily?', evaluation was 'very little'. For question 2 'Are the materials used in halal sportswear correct?', evaluation was 'partially'. The result of their interviews with male students, they stated that there were no problems with the issue of halal sportswear. However, female students stated that they had difficulties in finding halal sportswear, halal sportswear was not used from materials suitable for sporting activities and famous brands did not produce halal sportswear. It was concluded that the demand for halal sportswear should be made in a more serious and organised way to make sports more comfortable for female athletes and people.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Islamic Marketing and Branding
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
