Examining Green Consumers And Their Perspective Education & Expertise Towards Green Products In U.A.E.

Abstract

The UAE Government is trying to make the cities greenery for a better atmosphere. People and municipalities are planting countless trees and maintaining them efficiently resulting in a remarkable change in the atmosphere. Experts & the researchers are already in action how to conduct the business which is closely related to atmosphere and ecofriendly in nature so as to make a significant change in the business wherein profit is maximized at minimum cost. During 2000, a new disciple of marketing came into picture called Green Marketing, which enhanced the marketing Perspective and provided substantially improved marketing approach. Many researches have been conducted on Green Marketing where it is proved to be a safe, eco-friendly and non- harmful for the atmosphere. Hence productive for Business and environment. The main aim of the research is to identify the factors that are related to buying intention of green eco-friendly products among UAE people. Hence the primary research is conducted based on a simple random sampling technique briefly to identify the research objectives. The Chi-square test is used for analysis and Interpretation of the data. The research study clearly demonstrates and indicates the consumer behavior towards the eco-friendly green products, various factors that influence the buying behavior of consumers and the awkwardness faced by the residents of UAE while consuming Eco-friendly green products.