Abstract
HOW TO PRESENT PRICE PREMIUMS AND MONETARY SAVINGS OF ECO-FRIENDLY PRODUCTS: A MENTAL ACCOUNTING THEORY PERSPECTIVE
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https://doi.org/10.15444/gmc2016.10.07.01
Copy DOIPublication Date: Jul 1, 2016 |
HOW TO PRESENT PRICE PREMIUMS AND MONETARY SAVINGS OF ECO-FRIENDLY PRODUCTS: A MENTAL ACCOUNTING THEORY PERSPECTIVE
Join us for a 30 min session where you can share your feedback and ask us any queries you have
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