Abstract
The study examines the influence of assertive social presence on the individual decision-making of first-year students enrolled in the university. In order to assess the students’ decision-making during the pre-intervention and post-intervention, the study adopted a quasi-experimental design. Meanwhile, utilizing a within-subject design, the initial and final responses of the participants (n=30) were used for comparison. A Chi-Square test revealed no significant difference between the initial and final responses of (p = 0.732 for the Love Issue; p = 0.869 for the Obligation Issue). A manipulation check survey was conducted to assess the participants' perception of the assertive influence and showed a low perceived manipulation (x̄=2.42, SD=0.621, SE=0.113). Based on the findings of the study, the assertive social presence did not significantly influence the decision-making of individuals. The generalizability of the study is constrained by its limited sample size and lack of demographic diversity. Confounding variables, including question format and unmeasured confidence levels, may have influenced results, while inadequate confederate assertiveness could affect validity. Future research may employ correlational or alternative designs to examine the impact of social influence on decision-making, alongside measuring confidence levels, exploring cultural values, incorporating diverse age groups, refining question formats, and increasing sample sizes to improve accuracy and generalizability.
Published Version
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