Abstract
The ethnic tourism developed in China has become an important industrial pillar for poverty alleviation. This paper takes ' West Sichuan ' as the research object, verifies the correlation degree of regional featured tourism attraction factors, and then uses the extended analytic hierarchy process (EAHP) to calculate the weight of each factor, and puts forward analysis and suggestions. Research shows that: 1) Natural scenery and folk culture are the incentive factors. 2) Preference for ethnic tourism tourists compared to the degree of regional development, prefer the original features of the scenic area. 3) The actual situation and cultural connotation of scenic spots play a decisive role in the choice of tourist destinations. The conclusions not only contribute to the targeted improvement of ethnic tourism in West Sichuan, but also serve as a model for other regions to learn from to help ethnic areas flourish.
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