Abstract
Based on the popularity of mobile information and the important role of mobile information in marketing, the use of mobile information to publish travel information and travel advertisements has become a new choice for operators, which can also attract sports and fitness people. This article studies the influence of official microblog of tourist destination on tourists’ choice of tourist destination. In this study, five factors, such as the usefulness of official microblog, are taken as independent variables, tourist destination selection as dependent variables, and the mediating role of use attitude is taken into account. A research model is established to explore the impact of these variables on tourist destination selection. The results show that usefulness, ease of use, interactivity, and entertainment have direct effects on tourists’ willingness to choose tourist destinations; ease of use and interactivity can indirectly affect tourists’ choice of tourist destinations using attitudes; perceived trust needs to have a positive effect on tourists’ willingness to choose tourist destinations using attitudes.
Highlights
In contemporary countries, an important place in the economies of all countries is occupied by tourism
In order to reduce the risk of tourism decision making, tourists need to collect external information to increase their understanding of tourist destinations, so external information has a greater impact on the choice of tourist destinations
We developed a model including these five factors as independent variables, tourism destination choice as dependent variable, and considering the mediate role of usage intention, a model is established as shown in Figure 3. rough this model, the influence mechanism of these five variables on tourist destination selection-dependent variable is explored
Summary
An important place in the economies of all countries is occupied by tourism. All the studies are basically carried out from two aspects: on the one hand, they mainly discuss the influence of the intrinsic factors of tourists themselves, such as Xu [5], discussing the behavioral patterns of tourists’ destination selection from the perspectives of frequency, mode, and preference. It studies the external environmental factors of tourists, such as Wu [6] to analyze the impact of distance, destination attributes, and other objective factors on tourists’ choice of destination. We will introduce how various forms of new media have presented tourism information to tourists, the study will analyze the impact of such new media on tourists’ resort choices, starting from choosing one type of new media, including the official microblogs of destinations What is the relationship between these new media platforms as multimedia information carriers and tourists’ choice of tourist destinations, and what impact they will have on tourists’ choice of tourist destinations? Firstly, we will introduce how various forms of new media have presented tourism information to tourists, the study will analyze the impact of such new media on tourists’ resort choices, starting from choosing one type of new media, including the official microblogs of destinations
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