Evaluation of Regional Cultural Creative Industries’ Development Based on Fuzzy AHP Method

Abstract

Cultural creative industry has become a strong engine in current economy. To acknowledge the development of cultural creative industries objectively can guide us to acknowledge the role of cultural creative industry more clearly and would be beneficial for the layout of relevant industry development policies. Currently the evaluation is limited and qualitative method often be adopted. On the basis of theory of regional industrial competitiveness, this paper constructs a corresponding evaluation index system in terms of the technology competitiveness, talent competitiveness, environment competitiveness, input competitiveness and output competitiveness. It also establishes an evaluating model of regional cultural creative industries based on the method of fuzzy AHP, and used this model on Henan as an example, and empirically analysis the competitiveness of cultural creative industries in this region. The results show the fitness of fuzzy AHP method in cultural creative industry’s competitive ability, which have active meanings for improving the quantitative research of cultural creative industry research, also relevant advices on improving the development of Henan cultural creative industries were brought forward, which would be serve as the reference for government officials to make decisions.