Abstract
With the improvement and promotion of people’s living standards, the rapid development of cultural creative industry and the increase of tourism demand, cultural creative tourism has become a new type of industry, and the integration of tourism and cultural creative industry has become an inevitable trend. Based on the analysis of the current situation of tourism development and the integration development of tourism and cultural creative industry in Changzhou, this paper finds that there are some problems in tourist areas, such as insufficient embodiment of cultural creative elements, not prominent characteristics of tourism and cultural creative integration etc.; therefore it puts forward the path of integration and innovation between tourism and cultural creative industry in Changzhou eco-cultural tourism area. That is, optimizing the spatial pattern and perfecting the functional zoning, reshaping the old scenery around the core theme, developing the characteristic resources and building the flagship project, creating the creative environment and encouraging the innovation and entrepreneurship.
Highlights
Under the background of knowledge economy, the role of cultural creative industry in economic development is becoming more and more prominent
With the improvement and promotion of people’s living standards, the rapid development of cultural creative industry and the increase of tourism demand, cultural creative tourism has become a new type of industry, and the integration of tourism and cultural creative industry has become an inevitable trend
Based on the analysis of the current situation of tourism development and the integration development of tourism and cultural creative industry in Changzhou, this paper finds that there are some problems in tourist areas, such as insufficient embodiment of cultural creative elements, not prominent characteristics of tourism and cultural creative integration etc.; it puts forward the path of integration and innovation between tourism and cultural creative industry in Changzhou eco-cultural tourism area
Summary
Under the background of knowledge economy, the role of cultural creative industry in economic development is becoming more and more prominent. Relying on rich historical cultural resources and good ecotourism resources, tourism area promotes the integration and development of tourism and cultural creative industry, which makes it easier to form industrial synergies, and enhance regional competitiveness. This paper will explore how Changzhou eco-cultural tourism area can integrate the cultural creative industry and tourism, change its single dependence on its resource advantages of the development model, and increase the cultural content of its tourism resources. The exploration of the integrated innovation path of tourism and cultural creative industry provides guidance for the integration and innovation development of cultural creative tourism in the Changzhou eco-cultural tourism area, and promotes the sustainable development of cultural creative tourism in the tourism area. The article is organized of six parts, including introduction, literature review, tourism and cultural creative industry integration development situation of Changzhou eco-cultural tourism area, tourism and cultural creative industry integration development problems of Changzhou eco-cultural tourism area, tourism and cultural creative industry integration innovation development path of Changzhou eco-cultural tourism area, conclusion and prospect
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