Abstract
The purpose of the present investigation was to evaluate the perceived usability of an App for planning tourist destinations based on experiences, taking the Masiaca community as a case study, which allows generating the tourist and visitor profile appropriate to user preferences and providing a space for interaction for service providers. For this, a study with a quantitative approach was developed, the design was non-experimental, of a correlational type and transversal, the study subject was tourists, visitors and service providers from the Masiaca community, the study sample was non-probabilistic by convenience, the technology acceptance model instrument was applied to determine the level of perceived usability of the App, later the data was collected and analyzed, resulting in that the level of perceived usability of the App was high and will be a tool which comes to strengthen the way of using technology to transform the tourism sector, currently considered one of the most relevant and growing sectors for the countries, it will also promote the development of communities and the opportunity to display their cultural patrimony in the world.
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