Abstract
Purpose: Plastic waste management must be pursued, one method is through the role of the community as plastic users. This study aims to evaluate the environmental awareness factor of the community in Makassar, Indonesia, as it is severely affected by plastic waste. Design/Methodology/Approach: The paper used a Structural Equation Modelling (SEM) analysis method with nine latent variables and a probability proportional size cluster sampling system. Limitations: The study is limited to Makassar City, potentially affecting the generalisability of its findings. Future research should explore cross-border plastic waste issues and implement practical solutions, such as Mangrove-Bin technology, to address waste in diverse regions and enhance the effectiveness of waste management strategies. Findings: This study found that knowledge is essential and should be worked together with an attitude towards tackling plastic waste in general and post-COVID-19 pandemic in particular. Originality/Value: In addition to technological advancement, knowledge and attitude as part of environmental awareness could solve plastic waste issues. Knowledge and attitude could also influence many people’s attitudes towards plastic waste. Practical implications: The study underscores the importance of public knowledge and attitudes towards plastic waste management, emphasising the role of government in promoting education and initiatives to reduce plastic waste. These efforts align with UN SDG 12, advocating for sustainable production and consumption through effective waste management and recycling policies. Keywords: Awareness; Waste; Environment; Behaviour; Plastic; Structural Equation Modelling.
Published Version
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