Abstract
Ensiklotari is a digital education startup, that provides a platform for dance performers and learners, where dance studios deliver virtual dance lessons in the form of coordinated, integrated, and directed video tutorials. Ensiklotari innovation is a blend of Design Thinking and Lean Startup strategies, or Lean Design Thinking. The strength of Design Thinking lies in the area of qualitative methods, which include details of ethnography, user research, and observation, while Lean Startup emphasizes quantitative methods that focus on metric-based analysis. Both ensure tests are conducted at each stage. The user-centered and customer-oriented implementation of the two strategies above accelerates the iterative process in the Ensiklotari software development stage. The results of the SUS measurement of the Ensiklotari application are 78 points. These results indicate that the overall usability level of the application is effective, efficient, and satisfactory for users in the promoter category or users who have the potential to give a positive response and promote the Ensiklotari website.
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