Abstract
This article aims to understand the ways in which tourists approach, negotiate and interpret a colonial past, memory and imaginary in the Bà Nà hills of Vietnam. Ethnographic research was undertaken from March to November 2019. By using ambivalence as an interpretive and analytic tool to elucidate the place of ethics from the postcolonial perspective, this article focused to reveal contradictory emotions, incompatible values and emotional internal clashes of tourists toward a colonial past. Findings show that tourists’ ethical ambivalence is located in-between ‘care of the self’ and ‘concern for the others’ and that such ethical ambivalence demonstrates tourists’ negotiation and articulation of their own needs and desires with those of other people by recognising the alterity of others.
Published Version
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