Abstract
Although Martín-Barbero claims that “we had done cultural studies long before this label appeared”, this article sustains that, without De los medios a las mediaciones (From the Media to Mediations), Latin American cultural studies would not have developed, especially those linked to communication studies. The argument highlights the kinship between cultural studies, especially in the version associated with the Birmingham School, and the premises of the research program proposed by the Spanish-Colombian author. To trace these affinities, the combination of methodological programmatic and ethnographic approaches was adopted.
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