Abstract
The construction materials market is increasingly dominated by construction companies and consortia that demand products in large quantities, which is why B2B strategies, aimed at related companies immersed in the construction field, have increasingly greater relevance in the market. In this article, the objective was to carry out a description of the marketing strategies that are applied in companies dedicated to the marketing of construction supplies. A qualitative research with a descriptive study has been used. It is concluded that it is important to adapt these strategies to the specific characteristics of the construction market in Bolivia, considering cultural, regulatory and economic factors specific to the country.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
