Abstract
Energy security undergoes risks at the level of production, storage, distribution, supply and consumption of energy. Seasonal decrease or increase in demand for energy resources at the consumers’ level due to climate change has a negative impact on the energy system balancing. The article is devoted to estimating the factors of the green energy services’ marketing management and developing a model for estimating of green energy as an innovative product based on the segmentation of the energy market. The energy market segmentation allows to single out its basic components based on the use and consumption of energy from natural non-renewable sources, and the production and consumption of alternative energy (green energy), as well as energy services of different levels. To determine the factors of the green energy services marketing management, the energy market was segmented. The innovative development of green energy as a product, green energy services and smart energy grid based on the use of energy from natural renewable sources was discovered. There is a positive trend of increasing demand for electric vehicles and expanding the geography of charging stations. For further positioning of green energy as an innovative product in the energy market, it is advisable to conduct educational campaigns to promote electric vehicles, study the environmental behavior of transport users et. The active process of the Ukrainian energy market reforming is based on competition and considers the international experience of reform. In particular, the electricity market, the gas market, which ensure the operation of energy distribution systems, the diversification of energy supply sources, and the possibility of independent choice of consumers of gas or electricity suppliers are already functioning. This led to the use of an integrated segment approach to modeling the estimating of green energy as an innovative product in the energy market. To determine the green energy estimating as an innovative product in the energy market, used of the interval models described by the discrete difference equations. Taking into account the above, a promising area for further research is to develop a methodological approach to assessing the management model for the promotion of green energy services in the context of the development of smart grids.
Highlights
The effects of climate change led to the search for innovative approaches to the economic use of natural resources by strengthening transnational cooperation
Improving the efficiency of the transnational energy market, ensuring energy efficiency and energy saving of enterprises and households anticipate the transition to the production, marketing and consumption of “green energy”, as well as the development of “smart energy” networks
The reduction of natural energy resources determines the search for alternative energy sources
Summary
The effects of climate change led to the search for innovative approaches to the economic use of natural resources by strengthening transnational cooperation. Climate challenges in recent decades are forcing a change in attitudes towards forms of interaction with the environment. The reduction of natural energy resources determines the search for alternative energy sources. The industry will have to solve a double task – to dramatically reduce the carbon footprint and at the same time increase the reliability and sustainability of energy supply. Measures to adapt to climate change in the energy sector include assessing the impact of climate change on the industry, modeling future energy demand and potential peak periods
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