Abstract
Abstract In recent years, both researchers and practitioners have devoted attention to environmental sustainability issues in the fashion industry, but, despite the topic's relevance, a structured analysis of the problem is missing. This paper presents the results of exploratory case-based research aimed at identifying three factors: the drivers that push companies to adopt “green” practices, the different practices that can be used to improve environmental sustainability, and the environmental KPIs measured by fashion companies. Results include a comparison of two approaches pursued by established international companies with green-positioned brands with the efforts of small firms that have adopted alternative supply chain models.
Published Version
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