Abstract

This article from the research of [1] states that the average total production of tomatoes in one planting period is 9.74 tons and is equivalent to a monetary value of Rp. 10.17 million. It means that tomato farmers in one planting period for 3-4 months get income between Rp. 9.77 million - Rp. 10.60 million or one month between Rp. 2.44 million - Rp. 2.65 million. Socio-culture of tomato farmers must abandon traditional farming culture that is less supportive, needs to increase production. In addition, [1] stated tomatoes during the harvest season, their production exceeded market needs, so that very much production was not utilized, because the average tomato production at harvest time reached 16.74 tons per farmer in one planting period. In connection with that case, it requires a downstream planning of more production (over production). This, if not considered, will make tomato farmers suffer losses and make demotivation to grow tomatoes. Tomatoes are wasted to rot causing flies, creating an unhealthy environment. Quantitative research method, data collection by distributing questionnaires to tomato farmers at the research site. Measurement The research instrument used a Likert scale with a weight of 1-5 values to assess each statement contained in the questionnaire. The variables of this study include economic, socio-cultural and environmental factors. Data analysis was performed using the Partial Least Square. The results of this study have a significant effect between the social fields on the economic field and economic factors on a significant environment while there is no significant influence between the social and environmental fields. So that environmental studies must be analyzed before project activities (business) will be carried out. If the project (business) activities are carried out then it can improve the welfare of tomato farmers who are environmentally friendly.

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