ENVIRONMENTAL MEDIA LITERACY IN THE CONDITIONS OF SUSTAINABLE DEVELOPMENT

Abstract

Introduction. In the modern world, everything changes rapidly, and changes, worsening the natural balance between used and reproduced, which has become the cause of catastrophic environmental degradation on the scale of the biosphere, as well as a threat to the environment and human health. Thinking about ways to overcome this crisis and eliminate (or reduce pressure) threats has led the world to the concept of sustainable development, which, among other things, relies on environmental literacy. Methods. A number of general scientific and linguistic methods were used in the research. In particular, the methods of analysis, synthesis, deduction and induction, discourse analysis, and the descriptive method are used to substantiate the theoretical base of the research and generalize own observations. The terminological analysis is applied to the consideration of the concepts of "ecological literacy", "ecological media literacy", "ecomedia literacy". Results and discussion. Discourse analysis gave reasons to conclude that the concepts of "literacy" and "environmental literacy" have evolved significantly over the last century. It is emphasized that in the context of sustainable development, environmental literacy is a key concept for shaping and correcting the behavior of each individual in order to consciously respond to environmental challenges in the modern world. Environmental literacy is interpreted as a concept that is the basis for future conscious, responsible perception of the environment, decision-making and taking actions to restore balance in the living environment, as well as knowledge, skills and motivation to prevent new environmental threats. This interpretation is based on the ideology of sustainable development. Awareness of ecological problems and care for the environment for its preservation and restoration is a modern global strategy for the development of mankind. The components of environmental literacy are proposed. It is noted that environmental literacy is based on the concept of environmental protection through awareness. The role of the media in solving environmental threats is traced. On the example of the National University of Life and Environmental Sciences of Ukraine, the article shows the formation of environmental literacy through the content of the disciplines of the specialty "Journalism".