Abstract
It is intended to observe the growth of influencers in Brazil, and the use of information, not as a form of clarification, but as a commodity. Information is often used by influencers as a form of entertainment to increase audience and generate profit. Therefore, based on the criticisms of the Frankfurt School, as well as the analysis of the transformation of the subject into media and merchandise, we seek to understand this phenomenon, as well as to criticize this process of transforming information into a product, considering consideration media mediation and social transformations in Late Modernity.
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