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Abstract
The present work aims to explore the psychological quality and quality of college students' entrepreneurship under higher education and moral education. First, relationships among entrepreneurial traits, entrepreneurial self-efficacy, entrepreneurial alertness, and entrepreneurial attitude are analyzed through questionnaire surveys and statistics. Second, the role of college students' entrepreneurial attitudes in improving entrepreneurial self-efficacy and entrepreneurial alertness is discussed. Eventually, the relationship mechanism of entrepreneurial self-efficacy and entrepreneurial alertness in entrepreneurial traits and entrepreneurial attitude is explored. Results demonstrate: (1) the mediating effect through the entrepreneurial self-efficacy reaches 36.91%; (2) the mediating effect through entrepreneurial alertness accounts for 38.72%; (3) the mediating effect through entrepreneurial self-efficacy and entrepreneurial alertness reaches 9.15%. Therefore, the entrepreneurial traits of college students affect their entrepreneurial attitude through two intermediary paths: entrepreneurial self-efficacy and entrepreneurial alertness. Data comparison suggests that the entrepreneurial traits of college students are significantly positively correlated to entrepreneurial attitudes; the entrepreneurial self-efficacy of college students is significantly positively correlated to entrepreneurial attitude; the entrepreneurial alertness of college students is significantly positively correlated to entrepreneurial attitudes. College students' entrepreneurial self-efficacy plays a mediating role in the relationship between entrepreneurial traits and entrepreneurial attitude, and college students' entrepreneurial alertness plays a mediating role in the relationship between entrepreneurial traits and entrepreneurial attitude.
Highlights
Under the accelerated development of the market economy and knowledge economy, China encourages and promotes college graduates to start their businesses and has introduced a series of preferential policies for this purpose (Yan et al, 2018)
The results suggest that the mean value of college students’ entrepreneurial traits is 2.53,
The results reveal significant correlations among entrepreneurial traits, entrepreneurial self-efficacy, entrepreneurial alertness, and entrepreneurial attitude
Summary
Under the accelerated development of the market economy and knowledge economy, China encourages and promotes college graduates to start their businesses and has introduced a series of preferential policies for this purpose (Yan et al, 2018). According to the analysis of individual characteristics worldwide, four important variables of entrepreneurial traits, entrepreneurial alertness, entrepreneurial self-efficacy, and entrepreneurial attitude, are selected to measure the characteristics of entrepreneurial psychology and behavior of college students (Feng and Chen, 2020). The above results show that the entrepreneurial traits of college students affect their entrepreneurial attitude through the two mediation paths of entrepreneurial self-efficacy and entrepreneurial alertness, revealing a significant correlation between the two (r = 0.634, P < 0.001).
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