Abstract
Introduction. Most of the new ventures are immersed in a risk or failure situation due to the lack of knowledge about a management process structured specifically for them, and to the ignorance of new terminology used in risk investment for raising capital. Objective. The purpose of this research is to describe the terminology currently used on risk investment for ventures and managerial actions that guarantee their sustainability, based on a bibliometric analysis of the literature on the research topic, considering the practices of innovative entrepreneurship worldwide with managerial actions that allowed us to recognize gaps, challenges, and opportunities. Analysis. The bibliometric analysis began with a search equation on entrepreneurship management from 1979. Data was processed with VOSviewer and the content analysis was performed with ATLAS.ti. Results. As a result, co-occurring terms emerged in the literature; business management, innovation, risk management, investments, and risk assessment stand out. There are other innovative terms that are used in the current dynamics of venture investment for startups. They are one of the contributions of this research. Conclusions. The conclusions present the best management practices that guarantee the sustainability of startups, as well as findings that reveal the new terminology in risk investment. They become facilitators for the permanence of incipient startups over time.
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