Abstract
The Republic of Serbia has the chance to raise its competitive strategy for growth, independently or with the support from the international community, by defining the development objectives and determining the economic structure. In this context, tourism represents an essential complex with untapped growth potential.Tourism is an economic sector of exceptional business opportunities. There are four touristic clusters in the country: Vojvodina, Belgrade region, South-Eastern Serbia and South-Western Serbia. The paper suggests cluster approach in considering ways to increase competitiveness of national tourism services.
Highlights
Any organization that seeks to operate effectively in a business or nonprofit sector must always anticipate the future and the changes that will follow
The management of tourism activities whether at the level of enterprises, institutions or other organizations is always very complex and based on a planning approach which considers the extreme volatility of these components
The Republic of Serbia has the chance to raise its competitive strategy for growth, independently or with the support from the international community, by defining the development objectives and determining the economic structure
Summary
Any organization that seeks to operate effectively in a business or nonprofit sector must always anticipate the future and the changes that will follow. The Republic of Serbia has the chance to raise its competitive strategy for growth, independently or with the support from the international community, by defining the development objectives and determining the economic structure In this context, tourism represents an essential complex with untapped growth potential. For the realization of strategic tourism-related projects there is a need for huge financial resources and extensive investment in offer facilities, basic infrastructure, marketing, transportation, and other complementary activities. These resources and conditions are not available sufficiently or not allocated efficiently in the country. In the process of analyzing the position of tourism as an economic sector, the SWOT analysis is used as an indispensable instrument for the identification and systematization of the possible key strategies and policies for achieving the set goals
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