Abstract
The main objective of the case study is to measure the productivity of a laboratory dedicated to the development of dermatological products from coconut oil and other natural ingredients, as well as to analyze the influence of the external context on it in order to propose an improvement model that will allow it to improve its competitiveness in the market, strengthen its organizational structure and increase its profitability. This will be done through the application of the PESTEL analysis and the Integral Productivity Evaluation Technique in order to identify areas for improvement. It should be noted that the study is descriptive, with a mixed approach (qualitative and quantitative).
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