Enhancing Cultural Communication and Sustainability in Museum-Based Creative Products Through Digital Integration

Abstract

This study addresses the challenge of sustaining cultural communication and encouraging repeat purchases in museum-based creative products. It introduces a digital platform, that dynamically showcases information on cultural relics, museum details, and engaging activities. The platform augments cultural depth and product longevity by employing interactive features. Users scan a QR code within the blind box product to access the H5 interface, initiating a sequence of engagements with grayscale and digital images, cultural relic narratives, museum introductions, and personalized panel selections. This digital integration effectively bridges the gap between consumers and cultural heritage, bolstering both cultural dissemination and economic viability.