Abstract

The use of social media in migration decision making has attracted the attention of researchers in recent works. The current study investigated the influence of social media on decisions by migrants to move from their hometowns to the city. Their use of social media for integration activities in the city and the methods they use to connect with their family and friends back home were also studied. A survey was used to investigate three hypothesis. The first was a correlation between social media use in the decision to migrate and its use for integration activities after migration. The second hypothesis focused on the correlation between social media use in integration activities and its use for connection with place of origin. The final hypothesis was a correlation between the social media use in the decision to migrate and its use for connections with place of origin. A Pearson product moment correlation coefficient and descriptive statistics were used to test the hypothesis and answer research questions, respectively. Findings suggest an influential role of social media in the interactions and information search by migrants prior to their move and while they are at their destinations. Key words: Social media, migration, integration, connection.

Highlights

  • In recent years, migration, including rural-urban, has been largely influenced by social media (Awumbila et al, 2017)

  • The results indicate that most relied on social media to decide on their migration (Table 1)

  • Findings from this paper support the important role of social media in migration decisions including integration and connection activities

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Summary

Introduction

Migration, including rural-urban, has been largely influenced by social media (Awumbila et al, 2017). Social media can minimize the cost and risk of migration as well as encourage people to move due to the availability information for would-be migrants and current migrants (Dekker et al, 2018). According to Hidayati (2019), through social media migrants are informed about the conditions at the destination and gain access to integration and connection opportunities. Through such networks, new bonds are created to aid the move and while at their destination migrants connect with people who share their interests, helping with integration

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