English

Pala Adem

doi:10.5897/err2016.2646

Abstract

The aim of this study was to examine participation of university students in recreational entertainment marketing activities. The survey population consisted of university student in Marmara University Province of Istanbul. The sample constituted a total of 272 students (150 male and 122 female), determined by circumstantial method. The survey constituted by Korkmaz was used as a data collection tool. Frequency and percentage of the data were calculated, independent t test and one-way ANOVA test was used for data analysis. Significant level was accepted as p 0.05). Key words: Recreation, entertainment, marketing, university.

Highlights

Recreation market is a wide market including many fields such as art activities, tourism movement, sport activities, entertainment and socialization
The aim of this study is to examine participation of university students in recreational entertainment marketing activities
In order to determine participation of university student in recreative entertainment marketing activities in Marmara University, theoretical information was included by reviewing the related literature, and questionnaire was used

Summary

Introduction

Recreation market is a wide market including many fields such as art activities, tourism movement, sport activities, entertainment and socialization. It would not be wrong to say that the intensity of competition was gradually increasing in this market including a good deal and different business organizations. Business organizations, willing to find constant permanent place in this market in which organizations compete intensely, need effective marketing approaches that enable them to be successful (Argan, 2007). Recreation marketing has differential features because recreation products have their own features (Horner and Swarbrooke, 2005). These features of recreation marketing are below.

Objectives

Methods

Results

Conclusion