ENDOMARKETING AND ORGANIZATIONAL PERFORMANCE: A CASE APPLIED TO A NOTARY'S OFFICE IN GOIÁS

Abstract

Endomarketing refers to the internal customer and enables company management and teamwork among the institution's employees. This research had the following objectives: to define endomarketing and the types of tools used to improve organizational performance; to identify the opinions and perceptions of the employees of a notary's office. It aimed to answer the following question: How can endomarketing resolve productivity issues such as bottlenecks and internal communication failures? The research methodology adopted was a bibliographical and exploratory study with a qualitative approach. Finally, the expectation of the research was to carry out an in-depth analysis of the topic and seek out the best practices for the study, knowledge and strategies for planning and implementing a program that recognizes strengths and weaknesses using the endomarketing technique, in other words, recognizing and valuing the existing organizational culture or creating new forms of management using indicators, trajectories and opinions.