Abstract

This study aimed to examine whether individual self-worth influences job satisfaction through the mediating role of employee engagement at Kedai Ayamas, a convenience food store chain. Data were collected from 120 employees from Kedai Ayamas outlets throughout Malaysia. Questionnaires were developed and distributed via Google form link through emails. Perceived organizational support outperformed self-worth and value congruence in enhancing employee engagement and job satisfaction in convenience stores. Moreover, perceived organizational support makes employees feel accountable for the organization and helps it achieve its goals. The findings assist managers understand how employee engagement affects job satisfaction and view their personal traits. Keywords: Convenience stores, employees’ self-worth, sociological factors, job satisfaction eISSN: 2398-4287 © 2022. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians/Africans/Arabians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v7i19.3247

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